I’m a former traditional media advertising sales rep, turned entrepreneur. I left a lucrative career a six years ago to forge my way into digital media. Then the economy tanked. I came to depend upon LinkedIn for my job search leveraging it to reach out to decision makers. Like most, I thought it only a digital resume, but soon came to realize it was a sales and marketing tool. I became a raving fan! I used LinkedIn as a platform to build my online identity and brand myself as a LinkedIn “expert.”
All the leads I generate for my business I do through my activity on LinkedIn.
My sales and marketing background has helped me develop my niche of social selling strategist. So many people and brands think they are doing social media because they have a LinkedIn or Facebook profile, but they are often not properly executing the tenets of social selling. Social networks are not just another platform for selling yourself, but an opportunity to engage your customers where they hang out. To listen in on their conversations, learn about their pain points and position yourself not as a service provider, but as a valuable resource.
I show you that it’s not enough to have a 100% complete profile, with lots of connections; although it is a necessary foundation to build upon. You’re just skimming the surface if you stop there. I teach how to drive people to your profile; how to identify relevant keywords and pepper them throughout your profile to improve SEO and your ranking when recruiters, and LinkedIn users, are searching for someone who does what they do. I teach how to use content to establish thought leadership and engage your audience.
We discuss strategies for leveraging your network to find and seize opportunities. I explain the value of joining and participating in groups to showcase your knowledge and turn discussions into one-on-one networking relationships. We navigate every inch of LinkedIn and seize all the many channels available to increase their visibility and value.
In just three sessions, I can increase your effectiveness on LinkedIn by 40%. I’m your social selling strategist!