“Are you lookin’ at me?” this paraphrase of De Niro’s iconic line came to mind last week when I received an email from LinkedIn congratulating me on having“one of the top 1% most viewed LinkedIn profiles for 2012.” Not since Endorsements were enabled has there been such an outpouring of messages in my Inbox. My client connections were incredulous, questioning the validity of LinkedIn’s acknowledgement “Is this for real or a scam?” they wondered “This can’t be true?” and “I find this hard to believe, but you’re the person I know who could tell me if it was true.”
They were the recipients of this email:
Congratulations! You have one of the top (fill in the blank with either 1%, 5%, 10% or 20%) most viewed LinkedIn profiles for 2012.
Feedback works. To reinforce good behavior you want to provide feedback when people perform that action, this creates a positive habit loop. LinkedIn did that with this email marketing campaign acknowledging their most active users. After the initial shock people went on to post this email on their profile, which increased the behavior that brought them recognition. My connections should not be surprised, but realize they are on the right path.This is a good thing, and a brilliant marketing move on the part of LinkedIn. Create the habit loop and increase that behavior. It’s a win/win; you can’t be active on LinkedIn and not be rewarded for your efforts.
In order to obtain the greatest benefit from having your LinkedIn profile viewed — you need to shift into social selling mode. I regularly check the LinkedIn homepage to see how many people have “viewed my profile” and turn this into a conversation starter. Sending a brief, polite message to the person stating “I see you viewed my profile, thank you. Is there anything I can help you with? If not, please accept my invitation to join my network.”
As a social selling strategist here’s what this message accomplished:
- Acknowledgement. (which is exactly what LinkedIn did with their email)
- Asked a question. My motto in life is “If you don’t ask, you don’t get.” Why assume to know why someone viewed your profile, ask and find out. It could lead to a new client if they were “shopping” around which is often the case.
- At the very least you gain a new connection.
7 steps to get a greater percent of the 200+ million LinkedIn users to view your profile and generate interest for you and your business.
- Optimize your LinkedIn profile with keywords to improve your SEO
- Complete your profile to “All-Star” strength
- Invite connections to increase the size of your network
- Share relevant content in status updates – several times a day
- Join in Group discussions – establish yourself as an authority
- Add Skills and ask for Endorsements
- “Like,” comment and share other people’s status updates
If you do all this, you will drive more people to your profile and increase your influencer status on the world’s largest professional social network. And next year, I doubt you’ll be surprised when you receive an email from LinkedIn.