“Dear Theresa, Loved your post How To Increase Engagement on LinkedIn. I’ve already implemented several tips to great success. Thanks so much!”
I receive messages like this weekly. Here’s my response.
“Thanks for the feedback! Glad to hear you “loved” my post; however, did you”like” it?”
Yes, that’s right—I ask for ‘likes’ when people message me about how my posts helped them.
Don’t get me wrong, I’m grateful for their compliments. Yet I find that there is confusion about what it means to “like” something on LinkedIn.
So here’s my anatomy of a “like”
A LIKE is a way to give feedback. If you found the content provided value, taught you something, made you laugh…then go ahead and “like” it!
And you don’t have to love someone’s content to acknowledge it with a ‘like.” If the author made a good argument or presented diverging points of view, and it was well-written, then you should show that with a “like.”
A LIKE is the beginning of something going viral at scale. Nothing happens until someone “likes” a post. You could write the greatest article in the world, but it will not get the eyeballs on it if someone doesn’t “like” it. When you like a post, it gets pushed out to your network, and the network of the reader who liked it. A simple thumbs up is how content begins to go viral at scale.
A LIKE is a way of expressing thanks. Often people reach out and ask for advice on LinkedIn. I always respond and direct them to a post of mine, or someone else’s that further expands on the topic. A simple and effective way to show appreciation and return the favor is to “like” the content.
A LIKE is an acknowledgement. It takes time to produce and find quality content. If no one “likes” it then you take it as a statement against what you shared. This may be the case, but often it’s just an oversight on the part of the viewer. Try to put yourself in the other person’s shoes and be generous.
A LIKE is a way to gain attention. Social selling on LinkedIn allows you to warm up the cold call by first doing your homework on the person. That would include reading their LinkedIn Published Posts, status updates and viewing their profile/company page. When you like any of their content, they get a notification and see your name. This is your first point of contact.
The only caveat here is don’t be disingenuous. Social media is all about being authentic. Add a comment to the post that demonstrates your knowledge of the topic and positions you favorably. Then when you follow-up with an invite, or call, the person will be familiar with your name.
A LIKE is a tracked proof of engagement. It demonstrates that someone didn’t just see scroll past your post, but took the time to read it and express support of your content. It is measured and adds to your SEO, search engine optimization.
People overthink likes. I notice that it is the Influencers on LinkedIn that tend to be generous with their “likes.” Makes sense if you think about it. They get it. That’s why they are thought-leaders. They know that a little “like” goes a long way.
Be generous, be thankful and let your network know you appreciate their effort.
I’d love to hear your thoughts about “likes!” Please add your comments below. And thank you for “liking” my post, as well.